Going to a trade show can be a great way to give your business a new boost in profits, and also to get a new bunch of regular customers. When it comes to making your products visible, a couple of trade shows can mean the difference between a successful company and a waste of both time and money. Most people also are more likely to remember the trade show displays than the products displayed, or what you’ve announced. In order to get the most exposure for your business, your trade show booth has to sparkle, and outshine the rest of them.

The best way to figure out what to do with your trade show booth is to look at what competitors have done in the past, and what worked for them. Many trade show booths which have gotten successful feedback have used multimedia presentations as a main part of their booth. Televisions, computers, projectors, and even music have all been used in order to attract people to their booth. As a general rule, people respond well to multimedia presentations of all kinds.

One way that you can make your trade show booth stand out from the rest is to hire promotional models. Promotional models are men and women who will stand next to your booth, engage possible customers, and also hand out free samples. They are trained to direct traffic towards your booth, and often have a background in sales or marketing. For companies that like a human approach to sales, this is a great (and often inexpensive) option.

Trade show kiosks that engage the customers often have the best results. Offering games with prizes, live demonstrations, and other such tactics work extremely well for trade shows. By offering people an incentive to arrive at the booth, word will quickly spread throughout the convention. For trade shows that are centered around food, a cooking class, or free sample, will get you very far. Tech shows do well by giving away free USB drives, or holding trivia contests with a grand prize for the victor.

For larger conventions and trade shows, the bigger the display, and the more impressive the trade show booth is, the better it will be for your business. In some trade shows, it’s not uncommon for booths to exceed several thousand, or even million dollar budgets.When preparing for a trade show of that magnitude, you will very likely need to consult with a professional who creates trade show booths for a living. Although it may be expensive, it’s worth it, and a professionally-designed booth will often yield great results without the chaos of trade show booth planning on a larger scale.

Remember to keep in mind who you are marketing to. Don’t host video game tournaments at a rose growing convention, and don’t use promotional models in skimpy outfits at a feminist trade show event. Although this sounds like common sense, things like that have happened. Don’t be one of those companies that make such a huge marketing mistake.

In conclusion, the more that you invest in your trade show displays, the more likely it is that people will remember your products and name. As long as you mix common sense with marketing skills, you will have a knock-em-dead trade show booth that will have people talking for ages.

Here is a true story about growing your business in a poor economy from a business owner in Texas.

Dear Signtronix,

Although it hasn’t been 30 days, much less the 45-day period since we erected our new sign, we had to write you now and tell you what a tremendous difference our Signtronix sign has made in the professional appearance of our business!

Within one week, we had customers coming into our store for the first time who commented on how pretty our sign was and the fact that they hadn’t noticed us before! We are located on Main Street in this town of 13,000. Some of these people live right here in Gatesville and are business owners themselves and travel past our establishment daily. Our computer sales and service has increased by 700%! We are constantly busy!

The owner of the business next door has inquired about our sign too and we referred her to Signtronix and pointed out your 800-number at the bottom of our sign. I would like to tell you an additional “perk” regarding this sign. Because the sign is lighted 24 hours a day, it casts a wonderful glow onto our parking area and I feel much safer at night when I’m closing our store as well as in the early morning hours before daylight! It greatly enhances the feeling of security!

My husband and I would like to thank you for our Signtronix sign and for you courteous sales representative. He was efficient and prompt and accessible to us before, during, and after the sale. He truly is an asset to your company.

Janet L. Hernandez,
Office Manager/Owner

A to Z Lawn & Farm Equipment and Computer Diagnostics Center
1703 E. Main
Gatesville, Texas 76528

VIDEO: Outdoor LED Signs-Return on Investment

Learn more about retail business signs and advertising.